Climate coverage is shrinking. We're expanding it.
Iām extremely excited to share something Iāve been working on for the last few months: A new weekly video podcast for HEATED. To make it happen, Iām teaming up with one of televisionās most experienced climate journalists. She recently lost her job because a centibillionaireās son took control of a major news network and decided that climate change reporting was āno longer aligned with our evolving priorities.ā To him I say: Your loss is our gain. Meet our new producer in episode one, linked at the top of this newsletter and available on all your podcast apps and YouTube. (Subscribe to our channel!) Great question. For almost seven years now, HEATED has been a text-only operationāminus that one six-episode podcast mini series we did in 2020 on coronavirus. (Only OGs will remember). But most people donāt actually get their news by reading it. They get it by consuming it via social media, mostly in video form. And loads of people prefer listening to their news rather than reading it, so they can multitask while driving, cooking, or peddling on the bike. (Itās me. Iām loads of people). Iāve wanted to bring HEATED into the audio/visual space for a while, I just didnāt have the right person to help me. I needed someone who knows the climate beat inside and out, who understands video production, who gets my personality, andācruciallyāwho is super Type A. Now I have that person. Thank you, David Ellison. Iāve also been feeling lots of pressure from the climate news environment crumbling around me. This felt like the right moment to try and expand. Am I about to become a master of short-form TikTok get-ready-with-me climate explainers? Probably not. (Although never say never, I guess.) But I do believe journalists have a responsibility to meet audiences where they are, without dumbing down the reporting. So thatās what weāre going to try and do. I recommend listening to our introductory episode to find out! Did I mention itās at the top of this newsletter? But basically, weāre going to investigate and explain the powerful, systemic forces driving inaction on climate change. Weāre going to debunk polluter-funded propaganda; call out media complicity; and press people seeking power on what theyāll actually do about the crisis. And thatās just what we have planned for our first few episodes! We also want this to be a two-way street. So please let us know if thereās anyone in particular youād like us to interview, or any subject youād like to us to tackle. HEATED has always been 100 percent reader-funded. Weāve never had fossil fuel ads, corporate sponsors, or billionaire owners with āevolving priorities.ā And we never will! Depending on how this whole thing goes, though, we might enter into the world of YouTube ad monetization. If that happens, weāll do everything we can to ensure fossil fuel ads never grace our content. And if you want to avoid ads altogether, you can always just listen/watch on the newsletter. Really, though, this whole thing is going to depend on our community. For now, the podcast will be free while we gauge interest and grow the audience. But producing a high-quality video podcast takes real work: booking, research, editing, distribution, all that jazz. So if you value HEATED and want to see it reach more people in more formatsāwhile remaining 100 percent independentābecoming a paid subscriber is what will make that possible. Emily Atkin: The billionaires who control our information systems do not want you informed about climate change. The last few years have seen major declines in climate change news coverage across the U.S. and abroad. Weāve seen entire climate reporting teams laid off or reassigned, big newspapers running fewer climate investigations, and climate all but disappearing from television coverage. One of the most concerning recent examples was at CBS News, which used to run some of the best climate coverage on network television. They were so good at not only covering the science of climate change, but critically looking at the polluters contributing to it and the politicians delaying action. But after David Ellison, the son of MAGA billionaire Larry Ellison, bought the parent company Paramount Global last year and installed anti-woke opinion writer Bari Weiss as editor-in-chief, he dismantled the networkās climate reporting team. The reason, Ellison said, was that he was āphasing out roles that are no longer aligned with our evolving priorities.ā I reported on the CBS News climate layoffs for my newsletter, Heated, back in October. And when I was talking to sources both inside and outside the newsroom about it, they kept bringing up one impacted member of the climate team, Tracy Wholf. Tracy Wholf was the senior climate producer at CBS News, and everyone told me that she was the heart of the CBS climate team. She was the one pushing for more accountability stories, educating the entire newsroom about climate science and making sure local CBS affiliates had the resources and confidence to cover climate. One newsroom source told me, āWithout Tracy, there is no climate unit.ā Covering Tracyās firing honestly left me pretty frustrated because the fact is we simply cannot afford to lose more journalists like her. As climate change accelerates and polluters spend billions to delay action so they can profit, 2e need more reporters asking hard questions, following the money, and explaining the science in ways ordinary people can actually understand. But hereās the good news. Turns out my worry was short-lived, because a few weeks later, Tracy reached out to me and said: Tracy Wholf: Hey, Emily, have you ever thought of starting a podcast? Emily Atkin: This is Heated, a podcast dedicated to covering climate change, whether the billionaire-owned media class likes it or not. Iām your host, Emily Atkin. Tracy Wholf: And Iām her producer, Tracy Wholf. Emily Atkin: On this show, weāll break down the most urgent and growing climate threats, shine a light on the powerful interests pushing delay, and challenge misinformation head on. Tracy Wholf: Weāll also feature conversations with scientists, policymakers, activists, and journalists working on the front lines of the climate story. Emily Atkin: Our goal is to provide you a truly independent, unbought source of information about climate change, pollution and environmental harms. Tracy Wholf: We have no corporate sponsors, no billionaire owners, and we take no nonprofit money. Our only source of revenue is you, our audience. Emily Atkin: Todayās episode is just a little table setter to introduce you to me and Tracy so you can learn a little more about our histories and decide whether weāre people you want to trust on this topic. So letās get into it. Tracy, why donāt you tell the people a little about how you became a reporter? Like what made you want to do this job? Tracy Wholf: Well, it was definitely for the steady income and the work-life balance. Emily Atkin: For sure. Oy vey. Tracy Wholf: Hilariously, so journalism was actually a second career for me. I originally went to undergrad and was a theater major. And I spent the first 10 years of my adult life performing, which is also a roller coaster of unemployment and low paychecks. So I thought, hey, why not like go back to school, get my masterās in journalism and go into that? Emily Atkin: So you werenāt like, letās go into finance. Tracy Wholf: No, I didnāt take that advice, right? But it was funny. My first job in journalism, I actually worked for Dan Rather on a show called Dan Rather Reports. I was covering the 2012 Republican primary down in Florida, and I had picked up the Orlando Sentinel newspaper on my way to like, Mitt Romney spaghetti dinner. hell yeah. And there was a story at the very bottom of the front page that said pythons, which are invasive species in the Everglades, were eating native mammals to the point of extinction. And it just kind of blew my mind. And so I took the newspaper back to my executive producer wā¦
Send this story to anyone ā or drop the embed into a blog post, Substack, Notion page. Every play sends rev-share back to Heated (Emily Atkin).