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InMobi Goes All In On iOS; Automation, But With Handholding
AdExchanger
May 11, 2026 · 1 min listen
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InMobi Goes All In On iOS; Automation, But With Handholding
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InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.
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