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Identity Without Oversight
AdExchanger
May 11, 2026 · 23s listen
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Identity Without Oversight
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If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data. The post Identity Without Oversight appeared first on AdExchanger.
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