Inside RadioShack’s audio-fueled B-to-B revival

RadioShack is back in business, bringing AM/FM radios and turntables to a new generation of customers. Since mid-2024, RadioShack has been operating a wholesale consumer electronics business, along with a burgeoning direct-to-consumer e-commerce presence. Luis Diego Cuestas, head of commercial for RadioShack, said the bulk of its products are core essentials like batteries, power adapters, memory and portable speakers. But about a third of its business so far has come from traditional physical media categories like turntables and radios. The units lean into vintage appeal, with neon colors, stainless accents or wooden cabinets. Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.