Marketplace Briefing: Temu wants to sell you a steak now

Wagyu beef skirt steaks. Jumbo chicken wings. Filet mignon steaks. These are just some of the food items now available for purchase from bargain-shopping site Temu. The app best known for cheap knick-knacks shipped directly from China is now trying to convince shoppers to toss frozen ribeyes into the same cart as $3 phone cases and $5 dresses. The move has sparked plenty of dismay online. Influencers have gone viral filming themselves cooking Temu steaks. One creator, who goes by @lifewithrekina, reviewed ribeye steaks from Temu as part of a paid sponsorship with the e-commerce company. The post has racked up more than 1.7 million views since she praised the steaks in February. Commenters were more skeptical. “I don’t even buy clothes from Temu and y’all buy MEAT from there?!?!” one user wrote. “i really hope they paid u millions cuz no amount of money would make me eat a steak from temu,” another user said. “do yall know ur healthcare ain’t free?” another wrote. Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.