Penske Media Illuminates Dark Traffic To Find New Revenue

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers are also losing visibility into the traffic they still have as users take measures to protect themselves from being tracked online. […] The post Penske Media Illuminates Dark Traffic To Find New Revenue appeared first on AdExchanger.