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Please Rockstar and Take-Two, push GTA 6's price up to $80 for the good of "the entire industry", Bank of America beg
Rock Paper Shotgun
May 11, 2026 · 1 min listen
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Please Rockstar and Take-Two, push GTA 6's price up to $80 for the good of "the entire industry", Bank of America beg
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Come on, you know you want to. This is what those who're keen to play GTA 6 on PC around the same time it releases on console have been saying to Rockstar and Take-Two for years. It's also now what the Bank of America are saying to the publisher's boss Strauss Zelnick, as they try to convince him that putting the game's price up to $80 would be good not only for the GTA makers, but the industry as a whole. As of right now, Zelnick seems totally unfussed by the former and might be considering the latter.
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