Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

In our last update on Possible 2026, held last week in Miami Beach, its founders and owners declared their intention to launch a European installment of the conference, to be held in Lisbon in October of 2027. Both Christian Muche, co-founder and president of Possible, and Mark Shashoua, CEO of The Hyve Group, which owns Possible, offered little more detail, hinting instead that more news will be announced in the coming weeks. In a video interview (see below), Muche said the event in Lisbon will not be in a convention center. As a media partner of Possible, Digiday also caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.