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PubMatic’s Agentic AI Is Going Beyond Direct Deals
AdExchanger
May 11, 2026 · 1 min listen
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PubMatic’s Agentic AI Is Going Beyond Direct Deals
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The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher […] The post PubMatic’s Agentic AI Is Going Beyond Direct Deals appeared first on AdExchanger.
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