Mega creators find that their personalities alone aren’t scalable as standalone businesses

What works structurally for an individual creator doesn’t automatically translate into a scalable media company, and more founders may be running into that reality. Late last month, reports emerged that Unwell Network, the media company founded by “Call Her Daddy” mega creator Alex Cooper, faced high employee turnover because of an allegedly dramatic and frenzied work environment. Around the same time, a lawsuit was filed against Jimmy “MrBeast” Donaldson’s Beast Industries, accusing the company of sexual harassment, which a company spokesperson called a “clout-chasing complaint built on deliberate misrepresentations and categorically false statements.” A month earlier, MrBeast (which is expanding, recently posting roles for a CMO, a community manager, and a head of viral marketing), fired a video editor accused of insider trading. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.