The LooksMaxxing Trend Much of the Same
Welcome Avatar! Social trend update. As many of you know weâve stated that we expect a few trends to develop: 1) men becoming more obsessed with looks, 2) âhagmaxxingâ and 3) more extreme versions of both of those to ramp up over the coming decade. Probably one of the only places where selling to men might work is in the insecure looksmaxxing region. Not really. Socially it is just getting more extreme. Thatâs the real difference. Information has been disseminated broadly. Guys donât view women as harmless princesses. Women have become more comfortable being socially competitive/vicious. Just how it goes. If youâre a young guy (18-25) or so, there is no reason to ever spend real money chasing women. At this age band the vast majority just care about "having a good timeâ. A good tell is following some major youtube accounts like Content Machine which have humorous videos on how this happens over the years. If you go through that quick short it basically goes: 20 needs to be everything, 25 money becomes more important, 30 standard drop big and more emphasis on being stable, then 35-45 escalation to more desperation. As usual ânot all people are like thatâ. There are people who are compatible with various looks, income and personality traits. The âlove is loveâ standard deviation from norm, doesnât disprove the trend. In fact, if you go back 5, 10 and 15 years ago all of these age band discussions are about the same. Just with various twists on how they meet/interact. Netflix and chill, white collar worker + pool boy trolling, so on and so forth. The one thing that has changed is the competition. Due to social media/internet proliferation, the vast majority of people have had the chance to go way above their âlooks matchâ or âsexual market valueâ as they said back in the 2010s. 18-23: If youâre a young guy and spending anything more than a few drinks and cheap dates, youâre wasting your time. This is pure Disney mode. Everyone thinks their guy is going to turn it around and somehow be a multi-millionaire by his mid 30s. In reality this is statistically impossible and the top 1% is always going be 1/100. Top 1% can refer to looks, money, status etc. Doesnât matter. 24-28: Typically where most people end up finding a mate. The women have wisened up seeing that a large chunk do not make it. No need to waste time âinvestingâ in someone since their ideal person is already stable enough to think about kids/family/house etc. 29-33: Standard drop big and it becomes a strange range where you see a lot of *women* settle for guys they usually wouldnât even give a chance. Also explains why this age gets real dangerous. Enough experience to manipulate a guy to do what they want and eventually they get tired of him because he wasnât their âfirst choice anywayâ Weâre not going to go through the older ranges as there is too much volatility. Lots of guys check out, lots of women check out, lots of divorced/already had kids people in the mix once youâre out past this rough band. Once you see that and you combine it with a K-shape economy, it becomes clear. Some women will end up making tons. Starting a business, using AI to scale something digital/SaaS, big dispersion in outcomes. Even in wealthy areas like Beverly Hills it is quite common for the kids to be a small fraction of the success relative to their parents. If they grew up in some $4-6M place, the kids end up in a townhome or something like that by the time they are in their 30s or so. This is going to get much worse. People who graduated somewhere in the 2000s see the writing on the wall. Their idealized version of where they would be does not match up with where they are. This might be due to decision making, bad luck, so on and so forth. The reason is less important than the psychological impact Also at this age (35-45 or so) most guys just lose interest in the constant going out, same script and living a low quality life. You can usually tell who is going down this route as they begin finding humor on the comment âMarry first for money, you can marry for love laterâ. Said differently, if things didnât work out, around age 40 guys end up thinking like women around age 30 (not perfect but rough math). Most likely youâll see this in the more vain cities in the USA first. That means Miami, Los Angeles etc. Places with an emphasis on consumerism will see a big increase in guys dating older women. Youâll see it in small increments (2-3 year age gap) and itâll eventually get up into the 5-10 year band. We wouldnât be surprised to see 50 year old women with men age 42-44 or so. Again. Doesnât really matter how the woman got her money. Could be family money, could be from her own extreme success. Just doesnât matter. The trend is the trend. Impact on Consumer Goods: This means luxury goods are not going to slow down any time soon. While the packaging may change (watches, shoes, cars etc.) the direction is the same. Just as a young woman wouldnât date an older broke guy (9/10 times) a guy dating an older woman doesnât want to take the ego hit and eat at the Olive Garden (unless heâs down huge). What is really interesting here is that itâll make the K-shape recovery even more in your face. Weâve reached a tipping point where the wealthy areas of the USA see no economic impact. Gas could go to $10 and no one will operate any differently. If youâve got $10,000,000+ youâre not even tracking your gas fill up thatâs for sure. In fact, itâll make the trend accelerate as theyâll notice the price changes on a subconscious level and realize they have economic leverage. Usually obsession with looks peaks out around 25 years old or so for men. They go through the big gym and fitness obsession. Tracking macros, working out, getting their clothing right and traveling to see the world. The difference is that this is going to extend and explains why adolescence seems to be common even in middle age â40 is the new 30â or whatever slogan they are using to justify their partying. Good Angles: Women have gone through botox and fillers. Men are going to go down the same general slope as well. While they unlikely go through the extreme levels of plastic surgery that women go through, we did not expect bone smashing (breaking your face with a hammer) to come this quickly. Wasnât on the bingo card thatâs for sure. Instead you can expect to see growth in med spa products tailored to men as well. This is all a symptom of the root cause: 1) lower quality of life/economic opportunity outside the top 1% and 2) loneliness as people lose the ability to keep the candle burning on both ends by around mid/late 30s or so. Beyond MedSpas, youâd be a fool to fade anti-aging longevity type businesses as well. Thatâs probably the biggest growth segment because men will need a spin on it. Peptides, hormone replacement etc. Itâs already useful for people and it can be spun into a looksmaxxing angle that is good for you as well. Aging naturally doesnât make sense. And. All of this will accelerate the below Expected Outcome: More growth in all kinds of health related optimization. People are going far beyond a few botox injections. Moving into height increasing surgery, peptides, TRT, HRT and full on cosmetic surgery such as the newly popularized jaw line changes. These procedures cost tens of thousands of dollars. If youâre thinking about doing anything medical related with your life, this is where we would go (as usual not financial/medical advice). We didnât even touch on hair transplant/hair system type products. Those will be printing as well. As a bonus, this will likely impact peopleâs feet/lower legs over time. Donât think itâll make sense to see a guy who is 6â 3â with a size 8-9 shoe. Canât be good on the body and likely shortens lifespan quite a bit as the heart as to work in overdrive to reach the much further extremities of the body (feet/toes) Our working assumption is that this will all go mainstream. In fact we might be there already. It meanâŠ
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