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As Networks and Streamers Head to the Upfronts, They Have Plenty to Tout — And Just As Many Needs
Variety
May 8, 2026 · 27s listen
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As Networks and Streamers Head to the Upfronts, They Have Plenty to Tout — And Just As Many Needs
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The networks may now take a backseat to larger conglomerate sales at the upfronts, but what they’re showing between ads — the actual programs — still matters. Of course, these days that mostly means live sports. Entertainment fare is facing reduced shelf space in primetime, and even the streamers are placing more of their attention […]
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