Welcome to Storyflo Daily Sends. I'm Skye.

We're living in a world where media companies can choose from multiple platforms, each with their unique features. According to Simon Owens' Media Newsletter, Substack is trying to keep big media companies from outgrowing its platform. While some notable publications, like The Ankler, have defected to other platforms, such as Passport, citing a need for more control and flexibility, Owens suggests that this development may not pose an existential threat to Substack's business model. He draws an analogy with smartphone cameras and DSLRs, implying that just as billions of people are satisfied with phone cameras, many media companies may be content with Substack despite its limitations. However, for creators looking to establish a strong online presence, having a solid SEO strategy is crucial. As discussed in an article by Ghost, a well-optimized platform for B2B (Business-to-Business) SEO can make all the difference. The article highlights the importance of technical SEO automation, page speed, ownership of content and data, and straightforward integration. This is particularly relevant for newsletters that offer paid memberships, where SEO can be utilized as a growth channel for exclusive content. On the topic of growth, the rise of the creator economy has opened up opportunities for individuals to build their brands and connect with audiences. According to Ghost, the creator economy has grown to over 100 billion in market size, and with the right mindset, anyone can become a successful content creator in 2026. Kendall Breitman, social media and community lead at Riverside, emphasizes that a successful content creator is someone who produces valuable content, such as blogs, newsletters, social media posts, and podcasts. Ultimately, finding your niche is key to differentiating your work and standing out in a crowded digital space. As Ghost suggests, your niche is not just a topic, but every factor that contributes to the unique value you bring to your audience. By identifying your passions, skills, and values, you can create a niche that will last a lifetime. So, as we kick off a new year, let's focus on what brought us to publishing in the first place: writing. Even with the demands of the publishing business, revisiting your roots can help you rekindle your love for writing. Take a deep breath, start with a rough draft, and let your creative muscles take the lead.