tech · the day's top 10 · june 4th

Hi everyone! I hope this finds you well. I can’t believe it’s already June! This year has been flying by, and I have no doubt that the second half isn’t going to slow down at all. To mark the beginning of summer, I thought it would be fun to put together a list of activities you can enjoy this season. This list is full of summer vibes and will hopefully inspire you to make the most of summer! :) This is at the top of the list because volunteering is not only fulfilling, but it also gives you the opportunity to give back to your community! Some places where you can volunteer include animal shelters, libraries, food banks, retirement homes, beach cleanups, and support groups, just to name a few. If you don’t know where to start, think about something you’re passionate about and begin searching for opportunities online. Picture this: you’re laughing with your friends around the dinner table, listening to good music, and enjoying homemade pizzas—the dream! Making your own pizzas is such a fun activity and gives off the ultimate summer vibes. The entire process, from choosing and gathering ingredients to baking the pizzas in the oven, can be both fun and rewarding. In my opinion, the best part is that everything is completely customizable—something you wouldn’t typically find at your local pizza place. Summer can be the perfect time to pick up a new hobby—especially a creative one! Some hobbies you could try include scrapbooking, making playlists on CDs, tie-dyeing shirts, crocheting, writing poetry, or taking photos with a film camera. There are so many hobbies to choose from, so explore and find one that sparks your interest! One of my favorite things to do is find a new coffee shop with, of course, good coffee, a relaxing ambience, and a great aesthetic. You can try new coffee orders, as many places specialize in different brewing styles and flavors. It can also be a fun way to discover a new spot where you can relax—whether you’re spending time with friends, reading, or even working. I feel like there’s nothing better than lounging by the pool, reading a good book, and sipping a refreshing summer beverage. Creating a fun, summery drink is a great way to try something new—and who knows, it might even become a yearly tradition! Try incorporating citrus fruits, berries, or classic summer flavors like lemonade. If you prefer a stronger drink, you can add alcohol, or you can keep it simple and alcohol-free. Either way, experimenting with different ingredients can lead you to discover a variety of delicious drinks! At Ink & Threads, we support the arts no matter the season. This summer, find an art exhibit that interests you and make plans to visit. Whether it’s at your city’s art museum or a local art show, attending an exhibit can be a great way to discover new artists from both your community and around the world. To find art exhibits near you, check online or stop by your local library—they often have flyers and event information available! For avid hikers, any season is a great season to hit the trails. However, summer is an especially wonderful time for easy, relaxing hikes and enjoying the outdoors. If you live near a national park, it can be a great place to explore. While many parks are free to enter, some may charge an entrance fee. Be sure to check ahead of time, and remember that these fees help support the conservation and maintenance of our national parks! If you live somewhere with harsh winters, summer brings opportunities that simply aren’t possible during the colder months—like enjoying meals outdoors. I personally love eating breakfast on the terrace. There’s something so calming about hearing the birds chirp and feeling the warmth of the sun on my skin. It helps me start the day feeling relaxed while I enjoy something delicious. Breakfast isn’t the only meal that can be enjoyed outside, though. Having snacks, lunch, or dinner outdoors is a great way to make the most of the season. Dinner can be especially enjoyable, as you can enjoy your meal while watching the sunset. This idea goes hand in hand with the last one about enjoying food outdoors, but there’s just something special about a picnic. Whether you go by yourself or with friends and family, picnics can be a wonderful way to slow down and enjoy a summer day. While social media and movies often showcase elaborate picnic setups, yours doesn’t have to be anything extravagant. Pack a few sandwiches, bring some snacks, or pick up takeout from your favorite spot. The most important part is spending time outdoors and enjoying good food, whether you’re relaxing at a park, the beach, or by a lake. Ahh, a summer blockbuster… I feel like it’s a necessity for getting into the summer vibe! This is a great activity to enjoy with family or friends.

Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera. Rudy recapped our best redesigns of the Spring. One of them rhymes with “greazy,” or at least I hope I’m pronouncing it the right way. Make it make-all-the-sense-movie-licensing: PAX just did a Scary Movie edition of the PAX 4 with Ghostface on it, which is very stupid, but also very brilliant. The people have spoken, and they want SMUT. Love what Koto did for the Norton Museum of Art in West Palm Beach, not just because it’s a Herculean task to elevate anything in Florida that has to do with CULTURE, but because it dips into the museum’s collection in such an organic way that speaks to the nature of curation. Hey, maaaannnnnn: there’s no “climate change” if you just eliminate the systems that monitor and track these things, right? Did you know that Schweppes is the oldest soft drink brand in the world? They’re also our May Pack of the Month. Apologies that we don’t have cheesecake centerfold spreads for this kind of affair. Someday! I really don’t want the existential dread that comes with a Rothko weather report. Sidenote: I had a Rothko I cut out from an art history book that I hung in my college dorm room, and on more than one occasion (we’ll call it “two”), someone remarked, “Rothko? Pffft.” Pretentious liberal arts kids are often not very nice (and yours truly is just as guilty)! Fudgie the Whale has once again washed up on shore for all of your ice cream cake needs. Dude, no one wants wings from McDonald’s. Speaking of liberal arts colleges, I’m currently reading The Odyssey, which I haven’t read since high school, and even then, I’m not sure I actually “read” the book. That said, while I love the Emily Wilson translation, I think it’s hilarious that every 20 pages or so, Odysseus has to go to yet another feast, where the host has to once again figure out who he is after having been bathed by his slave women, doused in olive oil, eaten three racks of lamb, and consumed 3 gallons of wine. Does no one do introductions??? What is this world! Anywho, I hope you have a nice day. -Bill

Sherwin‑Williams has dubbed its least‑loved shade “the loneliest color of the year,” a muted green that the editor jokes he can get behind. He then turns to the Parm Bar, praising its critique of the protein‑obsessed culture that pushes everyday foods into the realm of fitness supplements, and laments the toxic drive for constant self‑optimization as a way to grasp control in a chaotic, over‑worked society.

The piece drifts into a broader reflection on why people cling to “gainz” and self‑improvement when everything else feels out of control, suggesting it’s a reaction to widespread dissatisfaction. A brief product review follows: Grillo’s PBR is described as rank, best masked with pickle juice, while the Bero Shandy line is noted for its pool‑ready vibe.

A quick industry note mentions the shutdown of Amazon’s AI leaderboard, likely due to cheating, and a tongue‑in‑cheek reminder that Drake is a nerd. The editor also gives a shout‑out to Menta for producing solid label work.

Finally, the writer critiques the rise of upscale grocery concepts like Erewhon, calling them overpriced status symbols that probably won’t survive beyond five years, and ends by inviting readers to share packaging projects that caught their eye.

I was with a friend recently who is one of those infuriatingly talented people who can think about furniture, lighting, interiors, and architecture all at once without appearing to break a sweat. I was showing her a scouting presentation on my phone for a project that was still very much in progress. Art leaning on the floor. Objects migrating from one surface to another. Lamps wandering around looking for purpose. My poor bedroom chair had already traveled through three rooms that week and was showing no signs of settling down. The design equivalent of trying on outfits before dinner and rejecting all of them. She looked around for a moment and said, “You’re such a good stylist.” What made me laugh was that the room wasn’t finished. If anything, it felt halfway between an idea and a room. But I knew exactly what she meant. She wasn’t responding to the objects themselves. She was responding to the relationships between them. I’ve been thinking about that ever since because most people assume styling is about knowing what to buy. A better lamp. A more interesting bowl. A vintage object from a flea market in Belgium that somehow promises to solve all of your emotional problems. I wish this were true. It would make my job considerably easier. The longer I do this work, the less I think styling is about acquiring beautiful things and the more I think it’s about assigning importance. A room is full of negotiations. What deserves attention. What deserves space. What needs company. What needs restraint. What belongs together. What doesn’t. After eight years of styling professionally, and considerably longer rearranging my own furniture instead of addressing more pressing matters, I’ve accumulated a collection of habits that sound increasingly irrational when described out loud. The strange thing is that they work. One of them is placing a textile underneath objects that have absolutely no practical need for a textile. Not folded. Just laid flat. More like a mat than a napkin. A bowl. A lamp. A stone. A box. A weird egg. Sometimes a shell, a leaf, a branch, or some other piece of ephemera if I’ve really committed to the storyline. I started doing this years ago and couldn’t fully explain why. I just knew I liked what happened. It’s similar to what happens in a beautiful hotel bathroom when all of your toiletries are arranged neatly on a small towel beside the sink. Nothing about the toothpaste has improved. The towel has simply convinced you that your toothpaste deserves dignity. The textile creates a small ceremony. Suddenly the object feels acknowledged. The surface feels acknowledged too. A relationship appears where there wasn’t one before. The bowl isn’t simply sitting on a table anymore. The table isn’t merely supporting the bowl. They’re participating in the same idea. I realize this sounds like the sort of conclusion a person arrives at after spending too much time alone with decorative objects. That is because it is. But I also think it’s true. The object itself hasn’t changed. It’s still the same bowl. The same lamp. The same stone I picked up somewhere and have now assigned far more emotional significance than is reasonable. Yet the room changes completely. It feels more intentional. More settled. Less like storage and more like a decision. I’ve become equally attached to leaving a pitcher of water and a few glasses out before guests arrive. Not because I imagine everyone entering my apartment desperately dehydrated. The water itself is almost beside the point. What I love is what it communicates. That somebody was expected. That another person was considered before they arrived. It’s also a wonderful excuse to buy that vintage Murano pitcher you found in Venice. A carafe is one of the easiest ways to introduce color and personality into a room without making a huge commitment. It can live on a bedside table, a coffee table, a console, or a bar cart. It can be there for guests or for you. Hospitality doesn’t always need an audience. Hospitality, at least the version I respond to most, isn’t really about impressing people. It’s about creating evidence of thought. A room changes when it appears to have anticipated company. Even if nobody touches the water all evening, it has already done its job. Flowers are another area where I consistently ignore common sense. I almost always put them in vessels that are slightly too small. I know. Somewhere a florist is reading this and taking a long, steadying breath. But flowers that are a little crowded feel gathered to me. They feel connected. Like they arrived together and have something to discuss. Flowers in oversized vases sometimes feel like strangers standing too far apart at a dinner party, politely waiting for someone to introduce them. The opposite is true too. Flowers can be too small for a vase. Too tall. Too short. The relationship matters more than the flower itself.

SpaceX Employee #1 | Founder & CEO of Impulse Space

SpaceX’s #1 Employee Built the Merlin Engine, Now Building Impulse Space

Tom Mueller, Founder, CEO & CTO of Impulse Space , (aka Employee #1 at SpaceX) gives Sourcery a walkthrough of the company’s Redondo Beach factory, from the avionics clean room to a live rocket engine firing in the vacuum chamber.

As SpaceX’s founding employee, Tom led development of the engines for Falcon & Dragon and started the origins of what became Starship. His proudest project, the Merlin engine, still flies Falcon 9. In this episode he explains why he left to build the next layer of space infrastructure: moving payloads & cargo around once they’re in orbit.

We tour Mira (the company’s precision maneuvering spacecraft), Helios (the vehicle bringing same-day delivery to space), and the Deneb engine, and get into how Impulse designs and builds: extreme vertical integration, 3D-printed engines, in-house composite tanks, and a “build, test, iterate” loop.

Tom also shares where he thinks the industry is heading, on nuclear electric propulsion, data centers in space, the return to the Moon, and what it was like to work with Elon Musk.

𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒

( 00:00 ) Tom Mueller, Founder, CEO & CTO of Impulse Space ( 00:49 ) Inside Impulse Space ( 02:32 ) Avionics Bay floor ( 02:59 ) Building rockets at home ( 03:50 ) Mira and Helios ( 08:00 ) Why he left SpaceX ( 09:33 ) The Deneb Engine walkthrough ( 11:42 ) Testing in Mojave ( 12:23 ) Favorite part of the Engine ( 13:30 ) How it's 3D Printed ( 14:21 ) Why 3D Printing changes everything ( 16:54 ) Finding Talent for COPVs ( 17:28 ) No Modern hardware without software ( 19:52 ) The Mill Turn explained ( 22:42 ) Payload Deck Design ( 25:28 ) Entering the Secret Area ( 30:48 ) Thrust, Flow Rate, and 100 Sensors ( 32:13 ) Collision avoidance in Orbit ( 32:57 ) The Electric Propulsion Chamber ( 34:28 ) Nuclear Electric is the future ( 38:49 ) Data Centers in Space ( 40:28 ) SpaceX and Starlink's Growth ( 41:10 ) Working with Elon ( 42:07 ) If not CEO, then what? ( 42:32 ) Moon matters more than Mars

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Inside Impulse Space with Tom Mueller: Engines, Spacecraft, & the Case for Moving Things in Orbit

Tom Mueller, founder, CEO, and CTO of Impulse Space, walked Sourcery through the company’s Redondo Beach factory, from the avionics clean room to a live engine firing in a vacuum chamber. Along the way he covered his SpaceX origins, the spacecraft and engines Impulse is building, how the company designs and manufactures hardware, and where he thinks propulsion and compute are headed.

From Merlin to Impulse

Mueller’s career runs through the heart of modern rocketry. As the first, yes, very first, employee at SpaceX, he led development of the propulsion systems for Falcon and Dragon and started the origins of what became Starship, which he worked on for his last six years at the company. The engine he is proudest of still flies today. “My proudest development was the Merlin engine, which is currently flying on Falcon 9, the most reliable rocket engine ever developed, and also the highest thrust-to-weight of any rocket engine ever developed.”

Mueller was a well established rocket engineer before beginning his tenure at SpaceX, but it was an amateur rocket project that brought him and Elon Musk together. Today, Mueller continues to push the limits of rocketry outside work hours, building rocket engines in his garage “just to get some pre-production data on things” Impulse is working on.

The thesis behind leaving SpaceX was simple. With launch largely solved, Mueller saw the next opportunity one step further out. “Launch mostly being solved or is being solved, it’s like the next big opportunity is to move all that payload, all that cargo around in space.” Impulse exists to do in-space transportation rather than Earth-to-space transportation, a category he believes extends all the way to the Moon, including landers the company is bidding on.

Mira: The Precision Maneuvering Spacecraft

June is the moment to pause and take stock after five months of real‑world evidence. Unlike January’s vague intentions, by June we can actually see which habits have stuck, which projects have gained momentum, and which remain on wish lists. This visibility lets us decide whether our original goals still deserve the same energy or need a tweak.

A simple framework helps keep the review focused: split life into three core areas—Work (creation and sharing), Life Matters (relationships, health, family, experiences) and Home (daily administration and larger renovations). Looking back, it’s usually clear which area has dominated your attention and which now needs a bit more care. The aim isn’t perfect balance; it’s awareness. Small, regular 1 % improvements beat dramatic, unsustainable overhauls, and a month‑by‑month check‑in creates a gentle rhythm that prevents any part of life from being neglected for too long.

Beyond obvious tasks, hidden load—unmade decisions, half‑finished projects, outdated systems, and outgrown commitments—acts like a virtual backpack weighing down both mind and home. Clearing this load in one sphere often clears the other. The article suggests using a Limiting Beliefs Workbook to dismantle internal doubts and, for the physical side, tackling wardrobes, cupboards, and other hidden spaces to reduce friction.

June’s theme in the Happy Insider Club, “Lightness & Flow: Clearing the Hidden Load,” invites you to create room for growth by shedding unnecessary weight rather than adding new items. By the year’s end, cycling through these reviews should leave you with a life nudged forward by intention, not just managed day‑to‑day.

Wow, Substack friends. I started this page last September, after a rough 2025 that challenged me to the brink. I wasn’t feeling well, but I was doing ev-er-y-thing in my power to beat the depression that had sabotaged so much of my year. With the help of many, many doctors, I found my way out, and one day soon after, I sat down and couldn’t stop writing. I wrote about the truth behind the scenes, my heavy heart and the path that brought me back to feeling like a whole human being. Then I hit ‘publish’ on my very first Substack. Over the last 9 months, I’ve really enjoyed writing here. It feels like a return to the old days of blogging, when we first started sharing home content in 2009! (Here’s our very first blog post if you’re interested!) There’s less worry about algorithms, what’s trending and numbers. Instead, I’ve found the more personal and less algorithm-y I get, the more you and I connect. Lucy’s last day of school is this week, and with that, I’m taking a short break from publishing here. The next few months will be spent enjoying Chicago summer (there’s nothing like it!), spending as much time as possible with Lucy, and — fret not! — creating the time and space to knock out some pretty exciting projects. The Red House kids room, living room built-in and entryway system are all rolling out this summer! I’ll still be sharing on Instagram and the blog, but as a small business trying to balance All the Things, Substack is where I’ll be taking my pause during the summer months. Until then, I’m sharing the articles that resonated with you the most, below! We had some really great conversations, and I’m grateful for you. xx This was my first article, and hitting ‘publish’ on it felt like the biggest wave of relief. One thing I’m learning to do more of is saying or writing how I feel — including uncomfy feelings! — because it really does make a difference holistically. I’m more at peace with my thoughts, and I’m no longer afraid to use words like ‘depression', giving me the power over words that once felt too scary to say out loud. What you had to say: When my imbalance and unwellness became life-threatening, I wasn't messing around anymore. I had no choice but to prioritize it. I wish that more of us wouldn't have to be almost "forced" into doing this! If there’s one thing I know to be true, it’s that the majority of you are in a similar stage of life: post-40 women facing the reality of perimenopause. Wow, has this been a record-scratching moment, and the community feedback on this one let me know I’m not alone. What you had to say: All of these comments stir up so many emotions! Anger at the self-doubt (mostly my own) and hesitancy to trust that we know our bodies, familiarity in the stories, concern for those who don’t have the time or energy to advocate, and pride for everyone’s vulnerability. I know that's the point, so thank you Kim for leading by example. I was shocked to stumble across a Reel this week about a British travel-vlogging couple who announced they were coming to Chicago for the first time. They were bombarded with DMs to ‘wear your bulletproof vest!’ and ‘only go there if you like war zones,’ and… WOW. Long story short, they visited my beeaaautiful city and said not only was that not true, but Chicago just may be their favorite city they have ever visited. I love Chicago with my whole heart and soul, and this is my love letter. What you had to say: Flipping the narrative is a perfect way to turn that sorrow into, not just anger and frustration and despair, but into love and a path forward. Thank you! Not sure how it took me more than 40 years to learn that two things can be true, but it was life changing. I navigated the tension between a world that felt heavy and uncertain while also finding my way back to joy and how I hold space for both realities at once, and y’all came through in the comments! What you had to say: I chose ‘failure’. That needs a little explanation: better to try something new and fail than never trying in the first place. Failure means I tried something way out of my wheelhouse […] Failing is okay. Staying frozen is not. The Bad Bunny Revolution got me through February, and it sounds like it resonated with you, too! May we never forget that joy is one of the greatest acts of resistance. What you had to say: Resistance to power and injustice have always been the core of Christian teachings - the fact that Christians continue to ignore that is as old as the teachings themselves - hence all the prophets and letters and sermons on the mount, just trying to drive that home. I really enjoyed having this conversation with you. It’s a conversation I’ve had many times with friends over the years, and I often pinch myself with how lucky I feel. Our path to one child was the greatest gift Scott and I have ever received. What you had to say: We all have parental instinct in us and if we choose to use it to parent human children, then cool.

Welcome to Notes — a visual journal of what’s inspiring me right now. After a season of travel and a spring spent gathering inspiration, I’ve found myself drawn to one thing over and over again: the details. For years, both fashion and interiors leaned heavily into simplicity. Clean lines, fewer accessories, less ornamentation. Lately, though, the pendulum seems to be swinging back toward a more layered and thoughtful approach. In fashion, femininity feels stronger than it has in past years. Scarves are being styled in creative ways, jewelry is becoming more noticeable, and even the simplest outfits are elevated through intentional accessories and detail. The same shift is happening in our homes. Trim and millwork are making a comeback, decorative details are finding their way onto cabinetry and ceilings, and antiques are being mixed with newer pieces to create spaces that feel collected rather than decorated. Clients are craving rooms with personality and character, not just beautiful finishes. Looking through this month’s inspiration images, that’s the common thread I see. A gathered café curtain, a pleated lampshade, a patterned wallpaper, a paneled wall, a vintage-inspired detail. None of them are particularly grand on their own, but together they create spaces that feel warm, layered, and memorable. As we head into summer, I’m feeling inspired by the classics and reminded that often it’s the smallest details that leave the biggest impression. Questions about what has been inspiring me lately? Drop a comment and I’ll answer any of your questions!

Aspetta. Prima di leggere oltre, prova a fare una cosa: pensa all’ultimo cliente che ti ha detto di no. Adesso pensa al cliente prima ancora. E quello prima ancora. Quante cose hanno in comune? Settore, dimensioni dell’azienda, modo di parlare di marketing, tipo di richiesta iniziale? Ecco, se la risposta è “praticamente niente, sono tutti diversi”, è qui che voglio portarti oggi. Perché il problema, molto probabilmente, non è il tuo preventivo. No, non è il tuo portfolio. E no… nemmeno il tuo prezzo. Il problema è che stai cercando di essere il designer giusto per chiunque ti scriva. Ciao! Qui Lorenzo Miglietta di Grafigata.com e quella che stai leggendo è la Grafi-newsletter✨. Settimana scorsa ti ho parlato di preventivi: di come si costruiscono, di come si presentano, di cosa c’è dentro un prezzo. Oggi voglio fare un esperimento e provare a parlarti di chi sta dall’altra parte di quel preventivo. E del perché, finché non lo progetti con la stessa cura con cui progetti un logo, una copertina, un’illustrazione o un progetto di grafica editoriale, continuerai a non capire perché non ti scelgono. Sai qual è la “roba bruttissima” che spesso sento raccontare da chi fa graphic design di lavoro? No, guarda, non sono quelle richieste assurde di cui parlano tutti: “Fammi il logo più grande”, “lo voglio più WOW” o roba del genere. La cosa davvero più difficile da mandare giù è una situazione che hai già vissuto, oppure che ti troverai a vivere abbastanza spesso. È normale, e lo stesso non smette di essere sgradevole. Un cliente ti ha contatto per una sua esigenza, tu hai speso un sacco di energie, hai fatto una call di approfondimento, hai magari anche cucito una proposta su misura con qualche bellissimo template preso in giro o fatto da te. Poi hai anche fatto uno sconticino, perché dai, ci sta, il lavoro ti interessa (anzi, ti serve proprio)… Mandi la proposta e… Niente. Nessuna telefonata, nessuna mail, ghosting. In pratica, non ti hanno scelto. È una cosa sempre, sempre molto dura da mandare giù. Però, se non ti hanno scelto, probabilmente hanno delle ragioni. Che sono molto diverse da quelle che pensi. Quindi oggi ti voglio spiegare qualche tecnica davvero super-efficace per farti scegliere (quasi) sempre. La cosa più utile che puoi fare è capire le ragioni del cliente. Perché di solito viene spontaneo fare proprio il contrario: cioè pensare che, se non hanno scelto il tuo preventivo, la “colpa” è dei potenziali clienti. Che non capiscono, che non sono disposti a pagare abbastanza, che non hanno idea di come si fanno gli investimenti in marketing, che si sono fatti truffare da qualcun altro. Sai cosa? in realtà niente di questo è vero. O meglio, nessuna di queste spiegazioni serve a farti avere più clienti. Perché magari tu pensi che il problema sia il prezzo, poi scopri che lo stesso cliente ha chiuso il contratto con un’agenzia che si fa pagare anche 2 o 3 volte quello che gli avevi preventivato. Oppure che tu hai fatto una proposta basata su quello che il cliente ti ha richiesto, ma poi il lavoro l’ha preso chi ha guardato un po’ più a fondo e trovato una soluzione ai problemi di business del cliente che non fosse il “solito pacchetto”, ma più personalizzata e funzionale. Insomma, quello che sto cercando di dirti è che, se non ti richiamano, se ti rifiutano i preventivi, è perché in quella proposta il cliente non ha trovato la sua soluzione. E te lo dico subito: non è perché tu sia un incapace. E nemmeno perché lui sia un cliente tirchio. Ma, semplicemente, perché la proposta non parlava la sua stessa lingua. Un altro dubbio che di sicuro ti tormenta quando non approvano il tuo preventivo è di non essere abbastanza capace o non avere abbastanza talento. Cominci a convincerti che il motivo è che le tue grafiche non sono abbastanza cool o convincenti. Così ti metti a fare il milionesimo progetto personale, o ad “aggiornare il portfolio”. O meglio ti convinci che questo sia necessario, e poi continui a rimandare. E al prossimo cliente che ti ghosta, la tua autostima professionale finisce sottoterra. Poi vedi un sacco di progetti pubblicati da designer che, di certo, più di te non hanno né la bravura tecnica né l’esperienza. Da questa situazione, in questo modo, non ne esci. Quello di cui hai bisogno è un cambio radicale di prospettiva. Perché non devi cercare “colpe”: né tue, né dei tuoi potenziali clienti. Il problema vero è questo: fai fatica a trovare I TUOI veri clienti. E per trovarli, devi sapere come sono fatti. In che senso Lorè? Aspetta, ti spiego meglio: So che questa cosa ti sembra strana — quasi paradossale. Il cliente non è qualcuno che dovresti “trovare”? Cosa significa “progettarlo”? Significa esattamente quello che faresti per qualsiasi altro progetto di design: definire chi è il destinatario, di cosa ha bisogno, in che contesto si muove, cosa lo fa sentire compreso.

This island stole my heart from the window of the plane - truly! When planning Greece, I quickly became overwhelmed by the vast number of islands - all of them absolutely beautiful. How to choose?! I remembered a friend I met years ago on a beach in Laguna spending time on Milos, and reached out. She quickly convinced me that if we were only picking one island, this was the place to visit. I almost want to gatekeep it - because, as with most good things in life, soon the world will catch on. A travel hiccup led to us having our time cut slightly short, but we made up for it with everything we did in our three days here. LOTS of basking!! ate some of the best food I’ve ever tasted & took in the immense beauty of it all. I’m going to break this guide into stays, dips, & bites, and then give you a 3-day complete itinerary at the end, so feel free to scroll if you just want the simple in good taste guide. you seem like you have really good taste… paid subscribers get access to all my past travel guides archives, monthly style picks, interior inspiration, and in good taste recs x the shortlist (in good taste) stays: Plaka - when I think of Greece, I think of a little town exactly like this one. It has the white buildings with blue accents, cobblestone paths, and plenty of lively little shops and restaurants. This is where we stayed and we loved it. One note is that there is no parking or cars allowed in the town, so you must have an assigned spot in the lot at the base if you stay here. If you don’t stay, make sure to visit it for lunch or dinner, or watch the sunset from the church, which is a short walk up the hill. Adamas - this is the main little town of Milos. It is a 10-minute drive from the airport and if you arrive by ferry, it will drop you off right in town. This is where most of the food and shops are and is very walkable. We spent a lot of time in this town, and it was great for accessibility, though it had less of that “Greek island” town feel. beaches: (some of the best I’ve seen) Tsrigdo - Perhaps one of the more well-known and therefore crowded. The water is a stunning bright teal, and it’s for the most part sheltered in a cove. Keep in mind that the sun doesn't hit it in the morning. The hike down includes scrambling through a narrow passage of rock and then down two different ladders that both have seen better days. It’s beautiful, but for the journey, there are better ones on the island.