Welcome to Storyflo Daily Sends. I'm Skye.
You know the old adage: "don't put all your eggs in one basket." And that's precisely what Sipho Kings did when he, along with Simon Allison, launched The Continent in April 2020. By packaging journalism into a single weekly edition designed specifically for smartphones and delivering it to readers via WhatsApp, Signal, Telegram, or email, they've created a publication that's not only bucking the traditional trend but also finding success in the most unexpected way. As reported by Media Newsletter, six years later, that unusual bet has produced a publication with a unique voice and loyal readership.
But it's not just media that's experiencing disruption. The creator economy has exploded to over $100 billion in market size, and with that comes new opportunities for content creators. However, navigating this new landscape can be daunting. That's why it's exciting to see publishers like Ghost taking the lead in providing resources and guidance for creators. As they point out in their recent newsletter, making the leap to content creation can feel overwhelming, but with the right mindset and support, anyone can succeed.
Meanwhile, in the world of SEO, platforms like Ghost are helping businesses build sustainable search visibility. With the increasing importance of speed and technical SEO, it's essential to choose a platform that can deliver fast load times, automated technical SEO, and straightforward integration with other tools. As outlined in Ghost's recent guide, "B2B SEO platforms compared: What actually works?"
One theme that's emerging across these stories is the importance of adaptability and innovation. Whether it's creating a new type of publication, leveraging SEO for a membership site, or finding your niche as a content creator, success demands a willingness to pivot and try new approaches. As Ramona Sukhraj, writer at HubSpot, puts it in her recent newsletter, "Newsletters are still one of the most powerful tools for connecting with your audience, but is that still true going into a 2026 world full of AI, TikTok, and the rise of the Dumbphone? Well, yes!"
Skye out.
