Welcome to Storyflo Daily Real-Estate. I'm Rey.
Today, we're tracking a pivotal moment in the evolution of real estate marketing, as social media becomes a primary pipeline for agents. For instance, a Las Vegas agent at HousingWire revealed that 100% of their business now comes directly from social media, citing casual, straight-talk conversations that establish trust with buyers. This shift is not unique, as an increasing number of agents are leveraging social media platforms like TikTok and Instagram to build their business and establish rapport with potential clients.
We're also seeing significant developments in mortgage lending and capital markets. Scotiabank, for example, is expanding its US mortgage reach with the acquisition of MapleMark Bank, a move that will support its mortgage capital markets business and offer FDIC deposit insurance to clients. This follows the bank's recent buildout of a US mortgage capital markets platform.
In the world of commercial real estate, IRES REIT is betting that changes to Ireland's rental market will unlock growth opportunities for institutional landlords, with occupancy above 99% in the first quarter. However, in North Texas, a new state law designed to spur multifamily housing development has seen municipalities regulate projects to the point that they can't get off the ground, leaving developers frustrated.
We're also tracking innovative approaches to real estate, such as the launch of Clariti AI Studio, which will help cities solve permitting delays and improve the permitting and review process. Additionally, Realty ONE Group has introduced ZONE Pro, a proprietary tech platform that uses AI to centralize business operations, referrals, and training for its real estate professionals.
In finance news, Rocket Mortgage is expanding on its VantageScore 4.0 pilot, offering the credit scoring model for Fannie Mae, Freddie Mac, and VA loan products. This move follows the FHFA and HUD's guidance on using VantageScore 4.0 in mortgage lending.
Finally, two significant commercial real estate deals are taking place in the US. First, Related Companies and Oxford Properties have secured a $1.4 billion refinance for 10 Hudson Yards, a Manhattan office tower. Second, Sterling Bay Partnership has finalized a $290 million refinancing of Pacific Center, a life sciences campus in San Diego's Sorrento Mesa.
Rey out.
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